![]() A good strategy, instead, is 70/20/10, 70% of your posts are sharing other people’s content, 20% is sharing your own unique content (useful to your followers, not selling stuff!), and the final 10% is for the purely promotional posts like items, sales, and events. People on social hate nothing more than promotional accounts. Don’t just promote yourself and your shop. Here are 3 Do’s and Don’ts for Etsy Shops on Social Media. To do social well and in a way that will actually drive traffic AND sales, you need to use the same marketing tool box that you would for any other marketing project – creation of customer profiles, targeting, segmentation, brand guidelines, and, most importantly, relationship building. ![]() The latter portion is not, social is far from free. Well the first part of that sentence is true, everyone is on social these days. ![]() They spend tremendous amounts of time and energy on this because they know that everyone is on social media and it doesn’t cost them anything. There are a lot of Etsy Shop owners out there who, like many small businesses, see social media as “free advertising” for their business.
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